Saatchi developed the campaign targeted to young women who are new to shaving their legs and that may need some guidance and education on how…
Saatchi & Saatchi Canada scores big with four winners in the Applied Arts Magazine Awards in the Interactive category. Category: Business-to-business Title: A Story Of…
There has been the ongoing debate in the industry press about how the agency model is broken and that agencies must move aggressively into digital…
Defining the value of social media when there are no direct calls to action for a sale is a challenge facing many marketers today. Digital…
Social media has become an inextricable part of the marketing mix and it continues to establish new opportunities to engage people in relevant conversations and…
Measurement of marketing effectiveness, I believe, is the most contentious subject we deal with as marketers today. This is a particularly polarizing issue in the…
A brand is a story never fully told. That’s how we continue to add dimension and meaning to brands and why well-managed brands endure. So,…
We talk a lot about acquisition in our culture. In fact, most of us marketing types make a living off of acquisition – gaining new…
Are other forms of advertising dead? Has digital media, in particular, social media put the final nail in the broadcast media coffin? Well, Pepsi seems…
Remember when click-throughs were a dominant measure in online campaign effectiveness. Well, we’ve got a new debate raging around engagement as a measure of online…
Social networking has caused many marketers to pause and consider the ongoing debate over paid-media versus earned-media as the most cost-efficient and most effective method…
In the effort to provide a level-set for this post, lets agree on a realistic rationale for a client to hire any marketer – to…
There is a shift in the mind-set of companies that are looking to maintain their market position or to grow their businesses. Brand extensions are…
In a recent survey sponsored by the CMO Council, BtoB Magazine, and USA Today, the vast majority of B2B marketers said digital marketing was most…
LinkedIn is a great tool and service, if you know how to properly use it. It seems simple to find people from your email accounts,…
Mass markets are eroding with the rise of social networks. In this digital ecosystem micro interactions between consumers and brands are the new way we…
Recently, I was talking with both my daughters about school, life – you know, the standard father-daughter chats. As we talked, both of my kids…
Today, with the flurry of activity in Social Media and the explosion of people blogging, tweeting and becoming journalist, producer and publisher – everyone has…
We have seen the demand for Return-on-Investment (ROI) driven marketing steadily increase over the years. And why not, the arrangement between marketers and the ad…
Stumbled across this site the other day, The Big Word Project which will sell you a word for your cash. Very reminiscent of the Million…
According to a recent article in the NY Times, MySpace – the largest social networking site with over 118 million worldwide users is still waiting…
Clients both large and small fail to see the value in comparative advertising and they typically default to feeling that this is a cheap tactic…
Check out the new YouTube alternative browser called Warp Speed. The regular YouTube navigation has been alerted to display videos in floating bubbles. You move…
Kevin Krossing is the Managing Director, Digital Marketing, at Saatchi & Saatchi in Toronto, Canada. He has the privilege of leading Saatchi & Saatchi’s talented,…
To access blog posts by month, please select the month you’re interested in. April 2010 March 2010 January 2010 October 2009 June 2008 var addthis_pub…
“Kevin’s has the ability to simplify complex concepts and deliver sound digitally focused strategic counsel internally and to our clients. His leadership skills have driven…
