Know Where Growth Is Real
Build more revenue from existing clients and high-value deals.
Build more revenue from existing clients and high-value deals.
When your revenue target depends on expanding current accounts and converting a small number of important opportunities, you need more than another pipeline review, account plan or marketing campaign.
I work directly with CEOs and commercial leaders to choose the opportunities worth backing, strengthen the buyer case, and lead the account, pursuit, positioning and marketing work required to move them toward approved scope.
When your revenue target depends on expanding current accounts and converting a small number of important opportunities, you need more than another pipeline review, account plan or marketing campaign.
I work directly with CEOs and commercial leaders to choose the opportunities worth backing, strengthen the buyer case, and lead the account, pursuit, positioning and marketing work required to move them toward approved scope.
$240M+
New business wins
$240M+
New business wins
KEVIN KROSSING
As your B2B Growth Partner, my goal is straightforward: more revenue from current clients, stronger odds on valuable deals, better-quality pipeline and less effort wasted on opportunities that will not move.
How I help
Choose the revenue problem you need to solve
Each engagement focuses on a live commercial priority and produces a decision, a working plan, clear ownership and measurable next steps.
Account Growth Accelerator
In 10 days, determine whether a priority account has a credible path to more revenue and whether to push, reshape, pause or stop.
Account Growth Accelerator
In 10 days, determine whether a priority account has a credible path to more revenue and whether to push, reshape, pause or stop.
Portfolio Growth Program
Each month, rank client accounts by buyer urgency, budget logic and executive support so leadership knows where to lean in and where to reduce effort.
Portfolio Growth Program
Each month, rank client accounts by buyer urgency, budget logic and executive support so leadership knows where to lean in and where to reduce effort.
Deal Win Sprint
Test the buyer’s reason to act, competitive options, internal support and approval path before deciding to pursue, reshape or withdraw.
Deal Win Sprint
Train your agent in minutes by uploading documents or linking URLs.
Ongoing Marketing & Growth Leadership
I lead the I work across positioning, marketing, sales alignment and account growth so the team operates against one revenue plan.
Ongoing Marketing & Growth Leadership
Train your agent in minutes by uploading documents or linking URLs.
experience behind the work
Trusted by leading organizations
what clients say
Commercial experience you can put to work
Global Media Pitch
“As a global new business leader, I was impressed with Kevin’s ability to shape the agency’s POV to meet the client’s growth objectives best and deliver on our revenue goals.”
Phil Cowdell, CEO, Mediacom North America
New Business Growth
“Kevin developed growth strategies that expanded the agency’s capabilities, enabling us to drive more revenue from existing clients and win new business more effectively.”
Gerry Frascione, President & CEO, BBDO
Portfolio Growth
“Kevin is results-oriented and ROI-driven. As a trusted advisor, he mapped out key areas of growth, across all departments and clarified our go-to-market strategy to reposition the agency.”
Norm Melamed, C.O.O., Innocean Canada
Leadership Offsite
“Kevin helped our leadership team through a complex set of inputs and focused on the commercial decisions that mattered most. Could not be happier with our engagement.”
Malcolm Eade, Partner, IHHP
Global Media Pitch
“As a global new business leader, I was impressed with Kevin’s ability to shape the agency’s POV to meet the client’s growth objectives best and deliver on our revenue goals.”
Phil Cowdell, CEO, Mediacom North America
New Business Growth
“Kevin developed growth strategies that expanded the agency’s capabilities, enabling us to drive more revenue from existing clients and win new business more effectively.”
Gerry Frascione, President & CEO, BBDO
Portfolio Growth
“Kevin is results-oriented and ROI-driven. As a trusted advisor, he mapped out key areas of growth, across all departments and clarified our go-to-market strategy to reposition the agency.”
Norm Melamed, C.O.O., Innocean Canada
Leadership Offsite
“Kevin helped our leadership team through a complex set of inputs and focused on the commercial decisions that mattered most. Could not be happier with our engagement.”
Malcolm Eade, Partner, IHHP
Global Media Pitch
“As a global new business leader, I was impressed with Kevin’s ability to shape the agency’s POV to meet the client’s growth objectives best and deliver on our revenue goals.”
Phil Cowdell, CEO, Mediacom North America
New Business Growth
“Kevin developed growth strategies that expanded the agency’s capabilities, enabling us to drive more revenue from existing clients and win new business more effectively.”
Gerry Frascione, President & CEO, BBDO
Portfolio Growth
“Kevin is results-oriented and ROI-driven. As a trusted advisor, he mapped out key areas of growth, across all departments and clarified our go-to-market strategy to reposition the agency.”
Norm Melamed, C.O.O., Innocean Canada
Leadership Offsite
“Kevin helped our leadership team through a complex set of inputs and focused on the commercial decisions that mattered most. Could not be happier with our engagement.”
Malcolm Eade, Partner, IHHP
Client CASE STUDY
Results from inside the business
Portfolio Growth Program
A B2B technology consulting company was spreading senior effort across 22 client accounts with uneven growth potential. By identifying which accounts had real urgency, budget logic, and executive support, leadership focused on six priority accounts and generated $1.8M in new and expanded revenue.
$8m
annual revenue across client portfolio
$1.8m
Year 1 expanded consulting revenue
"Kevin helped us see that we weren’t managing a growth portfolio. We were managing a long list of hopeful accounts. The Portfolio Growth Program gave us a way to challenge our assumptions, focus leadership attention, and stop treating every possible opportunity like it deserved the same effort."
CEO
,
B2B Technology Consulting Company
Portfolio Growth Program
A B2B technology consulting company was spreading senior effort across 22 client accounts with uneven growth potential. By identifying which accounts had real urgency, budget logic, and executive support, leadership focused on six priority accounts and generated $1.8M in new and expanded revenue.
$8m
annual revenue across client portfolio
$1.8m
Year 1 expanded consulting revenue
"Kevin helped us see that we weren’t managing a growth portfolio. We were managing a long list of hopeful accounts. The Portfolio Growth Program gave us a way to challenge our assumptions, focus leadership attention, and stop treating every possible opportunity like it deserved the same effort."
CEO
,
B2B Technology Consulting Company
Portfolio Growth Program
A B2B technology consulting company was spreading senior effort across 22 client accounts with uneven growth potential. By identifying which accounts had real urgency, budget logic, and executive support, leadership focused on six priority accounts and generated $1.8M in new and expanded revenue.
$8m
annual revenue across client portfolio
$1.8m
Year 1 expanded consulting revenue
"Kevin helped us see that we weren’t managing a growth portfolio. We were managing a long list of hopeful accounts. The Portfolio Growth Program gave us a way to challenge our assumptions, focus leadership attention, and stop treating every possible opportunity like it deserved the same effort."
CEO
,
B2B Technology Consulting Company
Latest thinking
Challenge B2B growth assumptions
Straight thinking on client growth, buyer behaviour, positioning, pipeline quality and the calls leaders must make when the evidence is weak.
