Know Where Growth Is Real

Build more revenue from existing clients and high-value deals.

Build more revenue from existing clients and high-value deals.

When your revenue target depends on expanding current accounts and converting a small number of important opportunities, you need more than another pipeline review, account plan or marketing campaign.

I’m Kevin Krossing, B2B Growth Partner. I work directly with CEOs and commercial leaders to choose the opportunities worth backing, strengthen the buyer case, and lead the account growth, deal pursuit, positioning and marketing work required to move them toward approved scope.

When your revenue target depends on expanding current accounts and converting a small number of important opportunities, you need more than another pipeline review, account plan or marketing campaign.

I’m Kevin Krossing, B2B Growth Partner. I work directly with CEOs and commercial leaders to choose the opportunities worth backing, strengthen the buyer case, and lead the account growth, deal pursuit, positioning and marketing work required to move them toward approved scope.

See Solutions

Buyer Clarity Map

man Headhot

Better growth decisions.

Buyer Clarity Map™

Better growth decisions.

Buyer Clarity Map™

$240M+

New business wins

$240M+

New business wins

KEVIN KROSSING

Solutions

Workshops

The Buyer Clarity Map

Work Together

As your B2B Growth Partner, my goal is straightforward: more revenue from current clients, stronger odds on valuable deals, better-quality pipeline and less effort wasted on opportunities that will not move.

How I help

Choose the revenue problem you need to solve

Each engagement tackles a live commercial priority. You work directly with Kevin Krossing to focus effort on the opportunities most likely to produce revenue, strengthen the path forward, and stop investing in those that are not ready or real.

Account Growth Accelerator

In ten days, build a credible path to approved scope by connecting the opportunity to a funded client problem, decision owner, budget path, and next commitment.

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Account Growth Accelerator

In ten days, build a credible path to approved scope by connecting the opportunity to a funded client problem, decision owner, budget path, and next commitment.

Learn more

Portfolio Growth Program

Each month, prioritize a defined group of accounts, remove what is blocking progress, assign revenue actions, and focus leadership where it can improve results.

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Portfolio Growth Program

Each month, prioritize a defined group of accounts, remove what is blocking progress, assign revenue actions, and focus leadership where it can improve results.

Learn more

Deal Win Sprint

Strengthen the buyer case, stakeholder strategy, offer and path to commitment, or stop the costly pursuit before more senior time and proposal effort are spent.

Learn more

Deal Win Sprint

Strengthen the buyer case, stakeholder strategy, offer and path to commitment, or stop the costly pursuit before more senior time and proposal effort are spent.

Learn more

Ongoing Marketing & Growth Leadership

Build a focused 90-day commercial plan and lead weekly execution across positioning, marketing, sales and account growth to produce measurable revenue progress.

Learn more

experience behind the work

Trusted by leading organizations

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what clients say

Commercial experience you can put to work

  • Global Media Pitch

    “As a global new business leader, I was impressed with Kevin’s ability to shape the agency’s POV to meet the client’s growth objectives best and deliver on our revenue goals.”

    Phil Cowdell, CEO, Mediacom North America

  • New Business Growth

    “Kevin developed growth strategies that expanded the agency’s capabilities, enabling us to drive more revenue from existing clients and win new business more effectively.”

    Gerry Frascione, President & CEO, BBDO

  • Portfolio Growth

    “Kevin is results-oriented and ROI-driven. As a trusted advisor, he mapped out key areas of growth, across all departments and clarified our go-to-market strategy to reposition the agency.”

    Norm Melamed, C.O.O., Innocean Canada

  • Leadership Offsite

    “Kevin helped our leadership team through a complex set of inputs and focused on the commercial decisions that mattered most. Could not be happier with our engagement.”

    Malcolm Eade, Partner, IHHP

  • Global Media Pitch

    “As a global new business leader, I was impressed with Kevin’s ability to shape the agency’s POV to meet the client’s growth objectives best and deliver on our revenue goals.”

    Phil Cowdell, CEO, Mediacom North America

  • New Business Growth

    “Kevin developed growth strategies that expanded the agency’s capabilities, enabling us to drive more revenue from existing clients and win new business more effectively.”

    Gerry Frascione, President & CEO, BBDO

  • Portfolio Growth

    “Kevin is results-oriented and ROI-driven. As a trusted advisor, he mapped out key areas of growth, across all departments and clarified our go-to-market strategy to reposition the agency.”

    Norm Melamed, C.O.O., Innocean Canada

  • Leadership Offsite

    “Kevin helped our leadership team through a complex set of inputs and focused on the commercial decisions that mattered most. Could not be happier with our engagement.”

    Malcolm Eade, Partner, IHHP

  • Global Media Pitch

    “As a global new business leader, I was impressed with Kevin’s ability to shape the agency’s POV to meet the client’s growth objectives best and deliver on our revenue goals.”

    Phil Cowdell, CEO, Mediacom North America

  • New Business Growth

    “Kevin developed growth strategies that expanded the agency’s capabilities, enabling us to drive more revenue from existing clients and win new business more effectively.”

    Gerry Frascione, President & CEO, BBDO

  • Portfolio Growth

    “Kevin is results-oriented and ROI-driven. As a trusted advisor, he mapped out key areas of growth, across all departments and clarified our go-to-market strategy to reposition the agency.”

    Norm Melamed, C.O.O., Innocean Canada

  • Leadership Offsite

    “Kevin helped our leadership team through a complex set of inputs and focused on the commercial decisions that mattered most. Could not be happier with our engagement.”

    Malcolm Eade, Partner, IHHP

Client CASE STUDY

Results from inside the business

Portfolio Growth Program

A B2B technology consulting company was spreading senior effort across 22 client accounts with uneven growth potential. By identifying which accounts had real urgency, budget logic, and executive support, leadership focused on six priority accounts and generated $1.8M in new and expanded revenue.

Read Case Study

$8m

annual revenue across client portfolio

$1.8m

Year 1 expanded consulting revenue

garden view

"Kevin helped us see that we weren’t managing a growth portfolio. We were managing a long list of hopeful accounts. The Portfolio Growth Program gave us a way to challenge our assumptions, focus leadership attention, and stop treating every possible opportunity like it deserved the same effort."

client

CEO

,

B2B Technology Consulting Company

Portfolio Growth Program

A B2B technology consulting company was spreading senior effort across 22 client accounts with uneven growth potential. By identifying which accounts had real urgency, budget logic, and executive support, leadership focused on six priority accounts and generated $1.8M in new and expanded revenue.

Read Case Study

$8m

annual revenue across client portfolio

$1.8m

Year 1 expanded consulting revenue

garden view

"Kevin helped us see that we weren’t managing a growth portfolio. We were managing a long list of hopeful accounts. The Portfolio Growth Program gave us a way to challenge our assumptions, focus leadership attention, and stop treating every possible opportunity like it deserved the same effort."

client

CEO

,

B2B Technology Consulting Company

Portfolio Growth Program

A B2B technology consulting company was spreading senior effort across 22 client accounts with uneven growth potential. By identifying which accounts had real urgency, budget logic, and executive support, leadership focused on six priority accounts and generated $1.8M in new and expanded revenue.

Read Case Study

$8m

annual revenue across client portfolio

$1.8m

Year 1 expanded consulting revenue

garden view

"Kevin helped us see that we weren’t managing a growth portfolio. We were managing a long list of hopeful accounts. The Portfolio Growth Program gave us a way to challenge our assumptions, focus leadership attention, and stop treating every possible opportunity like it deserved the same effort."

client

CEO

,

B2B Technology Consulting Company

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